I help brands navigate the intersection of
AI and Advertising to
enhance their growth
and scale their impact.

I am here to
help your business scale
and feel the real effects of performance advertising

About Me

I am Elaheh Forghani, a performance-driven Digital Marketing Strategist
based in Vancouver
with a background in Computer Science

I approach advertising with a technical mindset and a passion for storytelling through data.

With extensive experience in agency environments and more than 200 multi-platform campaigns under my management, I specialize in transforming complex data into actionable insights for SaaS, e-commerce, and tech brands

The Core Philosophy:
“If your customer wins, you win.

My focus is simple: building full-funnel strategies that don’t just get clicks, but build brands and drive measurable ROI.
“ I am dedicated to transparency, budget optimization, and the relentless pursuit of turning “clicks” into “conversions”

Contact Me

What Services I’m Providing

AI-Powered Search

Leveraging advanced Google Ads certifications to capture high-intent customers.

Full-Funnel Paid Social

Managing Meta and LinkedIn Ads to build awareness and drive conversions simultaneously.

Data Storytelling & Analytics

Transforming your campaign numbers into a clear narrative of growth using GA4 and Looker Studio.

Performance Strategy Consultation

Expert strategic guidance to scale performance marketing through account audits, conversion tracking optimization, and high-ROI funnel frameworks

Work Experience

Paid Social Advertising Specialist | Topskincare Laser Clinic

2025-2026

Created full-funnel Meta campaigns generating 100+ qualified leads.

Boosted booking conversions by 35% through optimized lead-routing workflows.

Developed cohesive ad creatives that improved local brand visibility and engagement.

Worked with management to refine targeting and offers using data insights, maintaining positive ROI and scalable campaigns.

Freelance Digital Marketing Specialist | Paid Media, Search & WordPress Web Design

2024-2025

Plan, launch, and optimize paid campaigns across Meta and Google Ads with a focus on lead generation and ROI.

Manage search and social advertising strategies using data driven insights and performance analysis.

Design and build conversion focused WordPress websites and landing pages aligned with UX, SEO, and marketing objectives.

Collaborate directly with clients to align marketing strategy, messaging, and business goals.

Performance Marketing Specialist | Afrak Digital Marketing Agency

2021-2024

Managed 200+ paid media campaigns across Google Search, Display, YouTube, and Meta.

Improved conversion rates from 2% to 10% and reduced CPA through strategic A/B testing.

Achieved up to 3x sales growth for clients in SaaS, e-commerce, and service industries.

Utilized GA4, Google Tag Manager, and Looker Studio for precise performance storytelling.

B2B Strategic Advisory & Consultation | Afrak Digital Marketing Agency

2021-2024

Comprehensive Performance Audits: I analyze existing ad performance to identify wasted spend and uncover hidden opportunities for scaling.

Full-Funnel Architecture: I design high-converting B2B funnels that align advertising strategy with the complexity of the long-form sales cycle.

Web Quality & UX Optimization: I provide technical consultations on website quality and User Experience (UX) to ensure traffic translates into meaningful business leads.

Search & Content Strategy: I advise on SEO and content alignment to ensure that organic and paid strategies work in harmony to dominate the search landscape.

Data Storytelling for Stakeholders: I transform complex technical metrics into clear, actionable insights for executives and decision-makers.

Interdisciplinary & Volunteer | Burnaby Neighbourhood House

2025-Present

Cultural Presenter & Interpreter: bridging communication gaps and presenting complex cultural information to diverse audiences.

Program Facilitator: Leading and organizing community-focused initiatives, sharpening the leadership and presentation skills I use with stakeholders today.

Strategic Assistant: Supporting organizational goals through clear communication and collaborative problem-solving.